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Author: Lawyer Shao Shiwei
In his daily work, Lawyer Shao will come into contact with many KOLs in the currency circle and consultants engaged in paid knowledge, mainly providing teaching or sharing related content around "how to conduct virtual currency investment transactions".
Such consultants often have similar questions: on the one hand, they always feel that there may be certain risks in this type of business; on the other hand, they see that many peers around them are continuing to carry out related businesses. So you will be confused - can this business be done? Are there real legal risks?
Based on these high-frequency issues that have repeatedly appeared in past consultations, this article sorts out the relevant issues and organizes them into a special topic in the form of questions and answers to systematically respond to such common questions (in order to protect the privacy of the consultants, the relevant information has been desensitized, and only general and representative questions are selected for sorting).
Ask: Hello, Lawyer Shao, I am a KOL in the currency circle. I mainly publish cryptocurrency unwinding videos on domestic and foreign social media platforms (such as Bilibili, Xiaohongshu, YouTube, etc.), divert traffic to WeChat through the video, and then establish a paid community to collect USDT or legal currency from community members.
Community services include providing my recorded trading courses, daily market analysis and Q&A.
What I want to ask is that what I do is not traditional stock business, but cryptocurrency. The country itself does not recognize this business and does not have a relevant business license. Will this make any difference? Could it be that there is less risk because there is no clear supervision?
Answer: This is precisely the complexity of risk. Because there are no clear licensing system provisions, it is difficult to directly apply the "crime of illegal business operations". However, when judicial organs handle such cases, they often refer to the spirit of domestic policies related to virtual currencies as the basis for handling cases.
Q: I have also heard that the supervision of virtual currencies has been strengthened, such as the 2.6 Notice and other documents released this year. So, what are the legal risks in my current business model? How can we be more compliant?
Answer: According to your description of the business model, it has indeed entered a range where there are obvious legal risks.
In practice, this type of KOL who produces content and leads communities is not treated in a one-size-fits-all manner. It can be roughly divided into three levels. The corresponding risk differences at different levels are relatively obvious:
The first type is a type of pure content.
What they mainly do is historical trend analysis and basic knowledge explanation. They do not provide real-time market analysis, nor do they make instant judgments on specific market trends; even if some charge a fee, they only sell recorded courses. The overall risk of this category is relatively low, but it does not mean that there is no risk at all. The key depends on whether the content will be understood as having the nature of operational guidance.
The second type is the semi-guided type in the middle zone.
Paid communities are usually established to provide daily market analysis, market analysis, and Q&A. Although the expression does not directly give clear buying and selling points, there will be judgments such as "you can pay attention to this position" and "there are opportunities here." In practice, this category is most easily identified as "providing investment advice", and risks often begin to accumulate gradually at this stage.
The third type is a more typical strong band monotype.
The buying and selling points and operating ranges will be clearly given, and even form a certain binding relationship with the user's trading results and income. Once a dispute arises or is reported, this category is more likely to be directly included in the scope of criminal evaluation, and the handling methods will be significantly different.
Specifically for your business, the core risk point is that the content you share within the community is not just pure knowledge teaching, but also includes your real-time analysis and judgment of market conditions (for example, marking "Here may be a good long opportunity" on the chart). This kind of content is likely to be deemed to have the nature of "guiding transactions" and will affect members' decision-making behavior. Even if you emphasize trading logic rather than direct orders, you are still essentially providing investment analysis advice.
Provide investment consulting services such as interpretation for a fee, and provide daily market analysis and Q&A. These services can easily be regarded as "guiding transactions".
Q: What specific legal risks will I face if my content is deemed to be "guiding transactions"? Is it civil liability or criminal liability?
Answer: Risks are mainly divided into two categories:
1. Civil Risk: If your advice causes a user to suffer investment losses, the user may file a civil lawsuit against you and claim compensation for the loss. Although you are not promised benefits and the risks are relatively controllable, the litigation itself consumes time and energy.
2. Criminal risk: This is more worthy of attention. If a user reports the case to the public security organs after losing money, or is maliciously reported, the public security organs may open a case for investigation. Possible crimes include fraud, fund-raising fraud, etc.. The logic is: users invest based on their trust in your advice, and after suffering losses, they may claim that your behavior constitutes fraud.
Q: What content might be considered “investment advice” (or “trading guidance”)?
Answer:Lawyer Shao had previously come into contact with a KOL who was a paid-for-knowledge community. He started out as a “teacher,” and then gradually turned into analyzing market trends in the group every day. Occasionally he would say, “You can pay attention to this position.” He himself has always believed that there is no "call for orders". But after a user reports a loss, the core question ultimately determined by the public security organs is: Did the user make the transaction based on his judgment?
Therefore, combined with relevant judicial practice, policy spirit, and our experience in handling a large number of Web3 and virtual currency cases, the following behaviors may be deemed as "investment advice" with the nature of "guiding transactions" in practice, thus creating legal risks:
1. Provide specific buying and selling points
This is the most direct "order calling" behavior - clearly telling users when to buy and when to sell. For example, directly point out in the community or video that "Bitcoin can be entered at this position", "Ethereum is bought at the current price, the target is XX", "This is the stop loss point".
2. Provide market analysis and trend prediction
Even if you don't directly say "buy", if you provide an analysis of the current market and a prediction of future trends, it is still a high-risk behavior. For example, in the interpretation video, the K-line pattern is analyzed, the short-term trend of Bitcoin or a certain currency is predicted, the market hot spots are interpreted and opportunities are coming, and the market outlook or operating range is given.
3. Teaching methodology
This is a situation that many consultants tend to misunderstand - just talking about methodology, shouldn’t this be considered investment guidance?
In judicial practice, if the methodology in a paid course essentially teaches currency selection or trading skills with clear operational guidelines and implies that customers can implement them accordingly, this will tend to be regarded as disguised "investment advice."
The reason is that this is no longer about pure K-line basic knowledge or trading history, but a strong operation guidance. Users pay to learn how to make money. The reason why users pay to join the community is because they believe that your "logic" can help them make profits in the market.
4. In the name of “teaching”, we practice “guiding transactions”
As for courses and teaching communities, as long as their core is to provide real-time, targeted market analysis and operational suggestions, there are still risks.
Question: Can my current services be risk-free as long as I not predict the future and only talk about historical trends and trading methods?
Answer: The core criterion is whether the content constitutes "investment advice." The key to judgment is not how you define your service (whether it is teaching or sharing experience), but whether the content of your course essentially constitutes "investment advice" or "guiding transactions" from the perspective of ordinary users (paying students).
Question: I mainly share mainstream currencies such as Bitcoin and do not recommend small currencies. And I usually emphasize that there are risks in investment and trade with caution. Does this mean my actual risk is lower?
Answer: Your approach of sharing mainstream currencies, emphasizing risks, and not promising returns has reduced risks to a certain extent. However, it depends on your overall style and content positioning in the community. This will determine whether you will attract a relatively rational user group or a speculative user group. When these users suffer losses, the probability of taking extreme measures (such as reporting a crime or reporting a crime) is relatively higher.
Q: If I clearly state "for reference only and does not constitute investment advice" or "for teaching only and does not constitute investment advice" when the user pays, can I avoid criminal risks?
Answer: No. The identification of criminal cases follows the penetrating review principle of "substance over form". The judicial authorities will not stop reviewing the substance of your business just because you have written "it does not constitute investment advice" in your contract. The key to judgment is what you actually do and deliver, not what you claim to be doing.
Many consultants are actually concerned about several practical issues:
Have I crossed the line in my current situation? If we stop now, is it too late? Will the money earned previously be traced back?
There is no unified answer to these questions. It needs to be analyzed in conjunction with specific businesses. Usually depends on a few key factors:
Whether the way your content is presented is understood to be an operational guide
Whether the user’s transaction behavior can form a corresponding relationship with your content
Whether the business charging model will be related to the user’s transaction behavior
These issues often directly affect how the final result will be evaluated in specific cases.
If you are in a similar business stage and are not sure about your risk boundaries, it is recommended not to make judgments based solely on self-understanding such as teaching and sharing. If you have begun to realize the risks but cannot tell where the specific risks are, you need to re-disassemble the key facts and judge.
Some questions can only have truly meaningful answers when viewed in conjunction with specific business structures.