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The discussion surrounding stablecoins has long focused on one question: Who will issue the next dominant stablecoin.
But a series of recent actions by stablecoin issuer Circle in South Korea are weakening the significance of the issue itself.
In the latest statement, Circle CEO Jeremy Allaire made it clear that there are no plans to launch a Korean won stable currency. At the same time, Circle is advancing intensively in Seoul:
Deepen cooperation with the exchange system
Connect with banks and financial groups
Promote the implementation of stable currency infrastructure
This combination of "avoiding currency issuance and strengthening links" essentially points to a more critical change: The core of stablecoin competition is shifting from "issuance rights" to "system position".
To understand the Circle strategy, you need to first understand the structure of the Korean market. According to data from crypto data agency Kaiko:
South Korea accounts for approximately 30%
Altcoin transactions account for up to 85%
Bitcoin and Ethereum combined account for less than 15%
Behind this set of data is not just "active transactions", but three deeper characteristics:
Emotional dominance:Funds are concentrated in highly volatile assets, with significant short-term game characteristics
Retail investor driven: Institutional participation is rookie, market depth is insufficient
Structural imbalance: lower liquidity quality than mature markets (such as Japan)
This means that South Korea is not a "mature financial market", but a "market with high flow but incomplete structural upgrades". And that's when Circle comes in.
Under this market structure, Circle's layout shows a highly consistent directionality.
1. Embed transaction flow entrance
Circle expands its partnership with Upbit operators Dunamu and Bithumb. The core is not simple business expansion, butEmbed USDC and related services into South Korea's core trading infrastructure. This corresponds to a key position - the entrance to capital flow.
2. Connect with core institutions of the financial system
According to reports, Allaire met with Shinhan Bank, one of South Korea's largest commercial banks, KB Financial Group, South Korea's leading comprehensive financial holding group, Woori Bank, South Korea's second largest national commercial bank and the only state-owned bank, and South Korea's instant messaging giant KakaoGroup, Korean crypto venture capital institution Hashed, and South Korea’s third largest exchange Coinone.
This combination has a clear direction:
Banking system: potential issuers
Technology Platform: User Portal
Exchange: Liquidity Core
The essence is to complete the docking and binding of multiple stakeholders before the implementation of supervision.
3. Clearly avoid competition for distribution rights
Circle has chosen not to participate in the issuance of the Korean won stablecoin while the path for the Korean stablecoin has not yet been determined. This decision is not conservative, but based on a clearer judgment: Issuance rights are still being gamed, but infrastructure needs have been determined.
The essence of this conflict is: is a stablecoin a financial instrument or an Internet product?
Until this issue is resolved:
The issuing entity cannot be determined
The business model is difficult to solidify
The market pattern continues to be unstable
This may be the fundamental reason why Circle chose to "bypass the issuance rights".
Integrating the above actions, a clear conclusion can be drawn: Circle is shifting from a "stablecoin issuer" to a "stablecoin infrastructure provider".
This transformation is reflected in three levels:
Income structure: from issuance scale to technology and service capabilities
Risk structure: avoid directly facing regulatory uncertainty
Market adaptation: flexible embedding in different regulatory systems
Under this model, Circle can participate no matter who ultimately issues the stablecoin.
After the trip to South Korea, Jeremy Allaire also mentioned that there are huge opportunities for RMB stablecoins, which China may launch in the next 3 to 5 years.
This statement does not involve paths or participation methods, but is closer to a summary of regional trends. But combined with Circle’s actual actions in South Korea, it can be understood as a more holistic look at Asia. Judging from the current situation, although China and South Korea have different paths, they show several common characteristics:
Stablecoins have entered the core regulatory issue
Increasingly close relationship with the traditional financial system
Participating entities tend to be diversified
In this process, the role of stablecoins is changing: from an early cryptographic transaction medium to extending to a broader financial infrastructure.
Circle's layout in South Korea, and its continued focus on the Chinese market, essentially point to the same thing:Look for embedding locations around this infrastructure evolution process.
Behind Circle’s strategic changes, it corresponds to a more macro trend. The future stable currency system is likely to look like:
Multiple sovereign currencies coexist
Strong regulatory framework constraints
Deep integration with the traditional financial system
Under this pattern, the issuance rights belong to the state or licensed institutions, and technology and liquidation capabilities have also become the new core of competition. Therefore, the value of an institution like Circle is no longer limited to USDC itself, but lies in whether it can become the connection layer and infrastructure layer between different stable currency systems.
While the market is still discussing: Who will issue stablecoins? Which country will be the first to implement it?
Circle has given another answer through actions: What determines long-term position is not the issuance rights, but whether it is embedded in the system.
In the future stablecoin landscape, a structure is likely to emerge:
Issuer highly localized
Supervision is highly convergent
The underlying capabilities are provided by a small number of global institutions
Under this structure: Some companies will not appear in the forefront, but will be present in every transaction.