A company that sells shoes announced that it will develop AI computing power.

Yesterday, it soared nearly600%.

This isAllbirds, the brand famous for its wool casual shoes. Overnight, it announced a "strategic transformation" to break into the most crowded track of GPU computing power leasing.

Stories are always better than numbers.

The market voted with its feet and fell sharply after the market opened. Capital is asking: Why should a shoe manufacturer compete with NVIDIA customers for food?

Meanwhile:

• PPG Industrial rose more than 6%, with solid performance and solid expectations.

• Bitcoin has reached 75,000, and crypto concept stocks are in full swing.

• The Dow fell slightly, and the Nasdaq and S&Preached new record highs.

Who cares?

At least on this night, everyone's attention was attracted by this "Cross-border Rhapsody".

The core narrative of the capital market has never been "whether you are doing well or not", but "Your story, I believe it or not".

Allbirds tells a perfect transformation story: from consumer goods with sluggish growth to the sexiest infrastructure in the AI era - computing power. The stock price skyrocketed overnight.

What then?

The post-market plunge was the first sobering slap in the face.

This reveals the truest mentality of the current market:

1. Hungry for Narrative: There is still a hunger for “AI everything” stories.

2. Extremely sensitive: Zero tolerance for any cracks in logic.

3. Vote with money: If you believe it, buy it, if you don’t believe it, throw it away, no hesitation.

What does this teach us?

If you are starting a business, you have to ask yourself: Is my business a "good story" or a "good fact"?

If you are investing, you need to be careful: are you paying for "vision" or "cash flow"?

Allbirds' attempt may succeed or fail. It's not important.

Importantly, it once again confirms the iron law:In the era of attention economy, narrative itself is an asset. But its value only exists when someone believes it.

The beginning of a story is always exciting. The ending of the story is often a mess.

Tonight, Allbirds used an amazing K-line to tell the first half of the story. And the lower half....

I am very familiar with this script: As soon as the news came out, short-term funds poured in like crazy and the story was hyped to the sky; when you calm down and look at it, oh, you are still the shoe seller, just turn around and leave. Typical "end after telling the story". Just watch it and have fun. Ordinary people like us can't make this kind of money and it's best not to make it. It's too hot.

Cryptocurrencies are carnivaling, AI computing power is carnivaling, and even shoe sellers want to join in the carnival.

Behind all this hustle and bustle, those companies that silently delivered solid financial reports are still operating at their own pace.

The world needs dreamers and masons.