$YZY is a cryptocurrency project related to American rapper, designer and entrepreneur Kanye West, aiming to create a decentralized payment ecosystem for his Yeezy brand. It is mainly designed as the official digital currency of the Yeezy brand official website, allowing users to purchase Yeezy products while avoiding the high fees and transaction restrictions of traditional e-commerce platforms such as Shopify. $YZY stands for Kanye West's attempt to reshape the Yeezy brand's business model through blockchain technology, combining celebrity influence with innovation in decentralized payments.