The WOM protocol is a marketing technology built on the blockchain, which helps brand owners to carry out marketing and promotion through real word of mouth. WOM will give birth to a complete ecosystem. In this system, whether it is a brand, an advertiser or a content publishing platform, it can adopt the WOM protocol and establish connections with content producers and their peers on a global scale. The WOM event planning and management DApp allows brand owners to access word-of-mouth marketing copywriting content, allocate budget accordingly, and increase the exposure rate of these copywriting at the same time, ensuring that content creators can get due rewards when they share with friends online. Brands can track and analyze content engagement and assess its impact. Additionally, they can enrich the data by placing tracking links within the content.