Ubex is a global decentralized advertising exchange platform. Here, advertisers can effectively promote their products/services, and websites can earn revenue by tokenizing the advertising space.
UBEX tokens will serve as the unit of payment on the Ubex platform. The demand for UBEX tokens is based on the fact that after advertisers purchase advertising space, their accounts will be deducted the corresponding value of tokens and credited to the account of the advertising service provider (that is, the website that sells the advertising space).

Project Vision

Our mission: to create a global advertising ecosystem with a high degree of mutual trust and the highest efficiency.
1. Automate advertisers' quotations and interactions with the website
Using neural networks and accumulated data to select the most relevant advertising content for a specific user at a specific time, so as to obtain The desired advertising effect provides the greatest possibility.
2. Greatly reduces commissions by eliminating middlemen
Eliminates all indirect links between advertisers and websites by applying smart contracts to all types of tracking, Thereby improving the economic efficiency of cooperation.
3. Provide opportunities for websites to tokenize advertising space
Based on all available statistical data provided by advertising websites and internal participants in trading platforms, give potential revenue forecasts, and Earn benefits in advance when reputation is high enough.
4. Establish a multi-level platform participant reputation evaluation system
Establish a rating system for advertisers and websites, and all operating history records of advertisers and websites will be stored in the blockchain in order to prevent fraud and form a mechanism for dealing with the most trusted partners.
The application of blockchain technology enables Ubex to use a pay-for-effect operating model.

Project Highlights

Trading Desk (programmatic advertising trading platform)
This platform is used to automatically purchase advertisements according to various advertising models, for direct delivery on digital channels and auction purchases through RTB systems. Ubex programmatic advertising trading platform operates with DSP on the basis of program model.
DSP (Demand-Side Platform)
A Demand-Side Platform is a sophisticated interface designed to allow buyers of digital advertising to manage vast statistical records in exchange for advertising and data. The DSP integrated into the Ubex system is both user-friendly and efficient as it allows users to conduct management and procurement operations quickly and efficiently.
Ubex Exchange (Ubex Trading Platform)
Ubex Exchange is a structure that combines DSP and SSP. SSPs request advertisements through exchanges. The trading platform then sends ad requests to a number of DSPs and receives prices in response. The Ubex exchange then conducts an auction among advertisers and returns the winning ad to the SSP.
SSP (Supply Side Platform)
A Supply Side Platform is designed to allow publishers and webmasters to manage their ad space and placements. Through SSP, webmasters and publishers can fill and monetize ad slots. Ubex SSP is intuitive and convenient in addition to being based on blockchain technology and fully transparent operation.
DMP (Data Management Platform)
A Data Management Platform is designed to collect and manage various databases. On the Ubex platform, the DMP performs the function of analyzing user data and generating accurate positioning for advertising.

Technical Overview

Neural Network
collects relevant and necessary information related to Internet resources and users, and analyzes users' current interests and needs
selects the most relevant and cost-effective advertisements, and Match it to the appropriate ad format
Perform regression analysis on data metrics to identify the most relevant results
Accumulate and process historical results from regression analysis and train the neural network with reinforcement learning
Blockchain
Develop a multi-level advertiser and website reputation tracking system designed to prevent fraud
Smart contracts will eliminate any intermediaries between advertisers and websites
Store necessary relevant data for artificial intelligence to learn, including: website information, advertising content, quotations, and historical information about relevant participants
Collect UBEX tokens in advance to tokenize the advertising space of the website
Use UBEX tokens incentivize participants to share data about user visits to their websites (data mining)
Procedural Design Techniques
This is a combination of methods for buying advertisements on the Internet, based on user Socio-demographic data and behavioral characteristics, with the help of automated engines, can make decisions on transactions without any human intervention
Real-time transactions, facilitate the purchase and sale of each independent advertising space through instant auctions
High precision
Pay-for-Performance
This program allows advertisers to target only those users who are directed by the website Pay for Behavior
The PPA model is the most cost-effective advertising payment model. Pay for Active Installs and Pay for Sales

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