Shping is an integrated shopper marketing platform that includes brand protection, product security and a global product database that integrates into a single ecosystem that rewards consumers for use and contributions. Shping Coin will become the platform’s decentralized cryptocurrency, facilitating the growth and adoption of the Shping platform among shoppers. Brands, retailers, certification agencies and other authorized agents can use Shping coins to incentivize and reward consumers in a retail shopping environment to influence purchasing decisions, verify product authenticity and increase customer engagement and loyalty.