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RNDR Token is a decentralized economic network that converts GPU computing power into 3D assets (such as graphics cards). The goal is to create, share and monetize any 3D object or environment through the Ethereum blockchain protocol. RNDR Token is powered by ground-breaking cloud rendering technology to create a distributed global network of millions of peer-to-peer GPU devices.
RenderToken.com (RNDR®) is a high-performance distributed GPU rendering network built on OctaneRender®, the world's fastest and fastest GPU accelerated, unbiased, physically correct renderer launched by OTOY Inc. The network facilitates the market between computing and virtual asset (NFT) node operators and requesters.
Leader visual effects studios, artists, animators, designers, architects and engineers use OTOY’s Oscar-winning technology to provide unprecedented creative freedom, new levels of realism and new economics in cloud-based content creation and distribution.
OTOY® was founded in 2008. Since then, the company has grown into four offices with more than 60 employees and is headquartered in Los Angeles, California. RNDR held a public token sale in October 2017. The RNDR network has been launched and will be fully operational since April 2020.
OTOY, inc. First conceived in 2009. RNDR is founder and CEO Jules Urbach, an ERC-20-compatible utility token for payments for animation, motion graphics and VFX rendering on distributed RNDR networks. With OTOY's OctaneRender feature, the RNDR network is able to produce movie-quality renderings at a fraction of the time of traditional studios and artists.
Users can register their workstations on the network where they will get RNDR tokens to get the job done. Rendering work is distributed on multiple computers running simple client applications, similar to Folding @home or SETI.
The obtained token can be used later to fund rendering projects, all of which are encrypted on the network. Studio also has the option to use Tier 1 nodes on Microsoft Azure's highly secure infrastructure for its network projects.
Our Vision: Photon-driven Economy
Independent artists or studios can hardly track the media they create. After something has been stolen, protecting assets has become a process of retroactively passing copyright and trademark laws. The current rendering business is too slow compared to the fast-growing digital environment around the world.
Blockchain technology (thus also known as RNDR) provides three solutions for content creators:
Rights protection (e.g. irreplaceable token NFT)
For profit
Bring power back to individuals
RNDR's vision is to transform distributed GPU computing power into a decentralized economy of connected 3D assets, where any object or environment can be created, shared, remixed and monetized through blockchain. Brendan Eich, a consultant at RNDR (creator of JavaScript, co-founder of Mozilla, founder of Brave and BAT tokens), said:
"The project will revolutionize the way 3D assets and their respective digital rights are transferred and distributed between people and entities. OTOY is transforming its state-of-the-art rendering expertise into a decentralized network to cater to a wider audience." For creators, RNDR opens the way for creative works that have never been used in the industry. RNDR also has a direct real-world impact on the industry throughout the media sector. Ari Emanuel, co-CEO of Endeavor and RNDR Advisor, commented:
"Entertainment, news, media, platforms and payments will be innovative through blockchain", adding that his goal is to promote "media through RNDR network".Inspired by Life After Television (written by George Gilder, an OTOY Advisory Board member, Jules Urbach proposed his vision, starting with the early stages of the network and subsequent savings of irreplaceable digital assets (NFTs) and authorship, in life after automation: Rendering the Economy:
"The first principle of "inspiring the economy" is that the resonance of real human thought, creativity and imagination is the basic unit of money"
" Render Token and its included networks are designed to enable feasibility of the system as early as possible. First, the rendering economy is guided to be in an early stage by saving a lot of costs in distributed rendering. Then, in subsequent stages, a semantic web of value and author identity encoded by the blockchain itself."
As of April 2020, RNDR Network has fully launched its rendering platform and can be joined on know.rendertoken.com.