Merculet is positioned as the chief growth officer of global entrepreneurs, and is committed to using technical means to help Internet companies quickly realize tokenized operations, creating a new production relationship between companies and users to create products and efficient circulation of value between companies and companies. Merculet provides mature enterprise-level blockchain technology solutions to fundamentally break the production relationship of the existing Internet and redistribute the value traffic market.

Project Vision

As the chief growth officer of global entrepreneurs, MERCULET uses blockchain technology to achieve the transformation of production relations, provides entrepreneurs with complete solutions, so that global users' attention can be valued, and together with the growth of enterprises, realizing a positive incentive cycle, and reconstructing the distribution of trillion-level US dollar value traffic.
MERCULET hopes that every user can benefit from the blockchain without changing its original behavior; every entrepreneur who respects users can achieve rapid growth through MERCULET to provide users with real value.

MVP's value anchor

As the cornerstone of the growth field, MVP provides a basic value anchor for entrepreneurial activities for entrepreneurs around the world:
Let entrepreneurs implement more business scenarios: such as advertising network delivery, content subscription, etc. MVP will continue to support more business scenarios in the growth field and continuously improve ecological value; as a reward for user attention, it truly achieves the effect of 1+1>2: MVP is not limited to a single App or a single enterprise. MVP can be circulated in multiple scenarios closely related to the growth of each company. At the same time, combined with effective evaluation of user attention, it can effectively endorse entrepreneurs, so as to achieve the rapid operation of business logic;
As the basic amount of labor incentives in the content open platform, such as rewards used to give translators;
As a reward for high-quality content producers during content circulation, it promotes the healthy development of the content ecology.

Application Scenarios

1.Entrepreneur
1) There is better room for imagination than regular cash coupon incentives;
2) There is more continuous attention than conventional cash coupon incentives: the attention gained by cash coupon incentives is one-time, but the MVP is a process of continuous attention before it is consumed or withdrawn, which greatly increases the user's attention in a subtle way;
3) To a certain extent, the better the development of entrepreneurs in the ecosystem, the higher the overall value of the MVP ecosystem: because users are encouraged by UAT/MVP for a long time, they will take the initiative to do many things that are beneficial to entrepreneurs, thereby obtaining more UAT/MVP and promoting the positive cycle of the MVP ecosystem;
4) Before the entrepreneur’s own token was released, MVP provides strong endorsement for entrepreneurs’ user attention rewards programs to stimulate rapid growth;
5) Once the entrepreneur's own token is operating well, the effect of 1+1>2 will appear, thereby enriching the user's choice and experience;
In addition, entrepreneurs can obtain MVP rewards by contributing to the ecosystem, such as using content open platform content, or allowing their advertising system to support MVP delivery.
As strategic support, entrepreneurs will return part of the tokens that have increased rapidly and value, such as advertising revenue or content revenue, to the community, and enter the support plan pool, thereby promoting the healthy development of the entire MERCULET ecosystem; at the same time, the increase in the value of the MVP ecosystem will in turn support entrepreneurs to a greater extent. The forward cycle is thus formed.
2.Users
Entrepreneurs will give UAT rewards based on the UAV value obtained by the user, and then reward a certain MVP based on the UAT. Users can obtain the right to enter the application market/welfare market based on the MVP they own, or exchange equity in enterprises within the MERCULET ecosystem. The future distributed business will be user-centered, and users will have various token attributes (basic tokens and proof of stake). The large-scale growth of the user group can lead to the rapid circulation of MVPs and the implementation of larger-scale scenarios.
3. Content contributor
Content contributors mainly refer to creators who can provide content, individuals or organizations that have content-related skills such as video production, content translation, etc.
In terms of use, the consumption scenarios of content contributors are more direct: use MVP to publish tasks in the community, such as translation, subtitle matching, etc., and carry out MVP incentives as needed; in addition, you can also buy better content publishing locations from traffic parties to gain more attention.
At the same time, the MERCULET platform will regularly provide platform rewards to excellent content contributors, such as providing additional MVP rewards to users with high community contributions per month/week to encourage active and healthy contributions to users in the community.
4. Advertiser
Some high-quality resources in the ecosystem only accept MVP delivery, including information flow advertising space, content promotion space, application market naming and exposure space, or some important rankings or creative activities.

*The above content is compiled by the official account of non-small accounts. If reprinted, please indicate the source.