Layer3 is the infrastructure for users to own a new era of value, powered by our all-around chain identity and allocation protocols. We decentralized the engines behind these $1T worth of giants to create a network of open identities, incentives and interfaces owned by participants. This is the first protocol for cryptocurrencies to commodify the world's most valuable resource - attention -. Attention is a scarce resource, and fragmentation is the biggest risk for cryptocurrencies. New L1, L2 and L3 appear every day, each competing for mental share and attention. The contribution of artificial intelligence to ecosystems will only exacerbate this problem. Projects will face an exponential battle for user attention, which makes distribution strategies more important than ever. People spend billions of dollars to guide new social maps, but those maps wither when the community turns to the next thing.