Kind Ads is an advertising platform that provides user-friendly advertising. Kind Ads is through more effective channels such as email and push notifications. In this way, advertisers can save money while publishers retain more revenue. And users will not be harmed by annoying and irrelevant advertisements.

Project Objectives

Kind Ads aims to create a stronger and more responsible connection between advertisers, publishers, consumers, and developers of decentralized applications (DApps) that may appear. With non-invasive push notifications, convenient exit tools and multiple channels for advertisers, KIND tokens will inspire all contributors to participate in the advertising ecosystem.

Project Solution

Blockchain is known for dispersing and allowing relationships and networks to exist while eliminating third-party needs. This means shifting power from middlemen like Facebook and Google to advertisers and actual data owners. Most importantly, the two projects aim to provide better online advertising for all participants. Kind Ads hopes to build a blockchain platform that allows advertisers, publishers and Internet users to interact directly and create value for each other. The project also aims to control their own data by giving them an option to choose when and how to use their data.

With Kind Ads solutions, Internet users can also express their opinions on the types of ads they see when browsing the web. This means that content creators will be able to get highly relevant traffic without charging intermediaries. Traditionally, content creators have to pay to receive traffic on their platform.

The Kind Ads project is not the only blockchain solution, aiming to make online advertising less invasive and rewarding for content creators and data owners. A project called British American Tobacco is studying a similar model with the goal of eliminating mediation in advertising and restoring data control for its owners.
To achieve this goal, British American Tobacco plans to launch its own browser Brave. Unlike traditional browsers, Brave allows users to choose whether to share data with advertisers and what type of ads they can receive.

As blockchain technology continues to evolve, there is no doubt that advertisers and users will face more solutions. Projects like Kind Ads and British American Tobacco are just the beginning of a revolution that will inevitably undermine the industry, protect user privacy, cut middlemen, and make advertising more cost-effective, enjoyable and less intrusive.

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