The JoorsChain Protocol is developed by the JoorsChain digital advertising chain. JoorsChain is an ecological chain for reorganizing the digital advertising market jointly initiated by mature companies in the fields of digital advertising, Internet of Things and communications from Sweden and Switzerland. It is committed to solving the middleman monopoly and industry fraud in the current digital advertising industry by introducing a complete advertising network and DApps running on high-performance blockchains, and bringing more than 200 billion US dollars of online advertising business per year More than 50% of the inefficient investment in real estate is redistributed, increasing the value of advertisers, publishers, mobile operators and end users. This is a huge ocean of profits. Through the Zeus protocol, advertisements can be guaranteed to be viewed by real people rather than robots, thereby eliminating false traffic, and at the same time, the large and opaque profits drawn by middlemen are used to motivate other participants in the ecological chain through the digital advertising currency JIC. In the future, the Zeus Agreement will break the current monopoly of digital advertising by Internet giants such as Google, Facebook, and Tencent, provide advertisers with more transparent and efficient services, and encourage end users to watch advertisements through the model of "watching advertisements is mining".