The goal of the Influencer (IMI) project is to inject vitality into the domestic Internet celebrity market and generate synergistic effects through integration with overseas Internet celebrity markets. "I'm Influencer" is a platform that strives to meet the needs of professionals in their fields and is designed to be more intuitive than Instagram.

Influencer (IMI) is a structure through which influencers and consumers can collaborate to create value on a virtual platform without physical contact, and through which to develop a fashion business model integrated into the blockchain .