HotNow is a unique gamified token economy built on democratized tokens that revolutionizes digital marketing, increasing business revenue while optimizing monetary value for consumers. The HotNow [1] platform provides merchants in Southeast Asia with cost-effective marketing tools, while encouraging merchants to transfer a portion of their residual value to consumers of their products and services. HotNow has utilized a unique approach to creating its ecosystem, focusing on mechanics found in "freemium" video games and other game mechanics to increase store conversions and enhance consumer engagement. Other innovations include customized, cash-based business loyalty programs and tools that enable merchants to create organization and solve coordination problems, such as creating shared loyalty programs and aggregating buying power.
HTKN is used to obtain "services" provided by each contributor in the system. Users and merchants can get HOT rewards by completing tasks and accumulating popularity.