Fanfare is a two-sided community-based platform for creating, curating and converting consumer-generated videos into instant shopping videos for brands, Fanfare aims to fundamentally build social commerce. Its building blocks were conceived and created from the ground up specifically for social commerce and Shoppable video. These functions and functions are carefully designed to help brands and consumers connect more intimately, promoting two-way brand-consumer interaction so that brands can expand their relationship with consumers to maintain trust, familiarity, and positivity. the