EUP is a contract token based on smart contracts. EUP can be used as a value circulation and trading medium in film and television media and related fields. It can be used not only as a general equivalent logistics, but also for transactions and investments. In the future, we will also develop EUChain into a public chain. Every director, singer, actor, and producer can issue their own tokens on the public chain, relying on EUP's huge user base to realize the realization of IP value. At that time, the data exchange between sub-chains, the execution of smart contracts, and the exchange of assets and information data in various links of film and television production and distribution will consume EUP, which is the transaction medium on the EUChain ecosystem. In the global film and television ecosystem, there are many token consumption scenarios and a wide range of stakeholders, so the consumption will be a huge value.