DATA's data project was designed to address the root causes of its core fraud. To ensure that every participant in the ecosystem is motivated to “do well”, the data platform applies a reward system to motivate end users’ attention and clean up their seller inventory for publishers.

Project Introduction

Date is an ICO product created to solve the problem of mutual trust. It wants to make sure that every player in the ecosystem is working to “do good.” This is a question related to trust, as there is a lot of false information among members of the digital ecosystem. Due to the lack of mutual trust among users, third-party institutions must also be used as intermediaries, such as exchanges, institutions and online advertising. The advertising industry is not only the most deceptive but also includes other disadvantages.

The Data project attempts to proactively identify fraud through proprietary AI-based algorithmic patterns and then inject fraudulent user data into the entire network. With Data Tokens (DTA), the system will support micropayments, which will be used in various applications and can be used in other services such as DSP (Demand-Party Platform) or third-party SaaS (Service Software).

Project Vision

If the ad tracking system provides real information, it will be easy to find false information. Date is a blockchain-based advertising protocol and technology layer, consisting of four layers: P2P mobile storage layer, blockchain layer, SDK management layer and application layer.

P2P mobile storage layer is a distributed mobile storage that allows user activities to be encoded by using erasure encoding and distributed in distributed tables.

SDK management layer contains SDKs and protocols for collecting data and performing initial data processing. The open source SDK converts the user's mobile device into a node in the P2P data storage.

The blockchain layer is a data link, which is an independent public chain built from branches of the Ethereum network.

The application layer contains protocols and smart contracts that execute system applications. It can identify false information and support micropayments.

This program has many functions (Ad Flow, Data Flow and Token Flow) that can solve the problems mentioned above.

With Ad Flow, ads will be delivered directly to users from advertisers, advertising networks and DSPs.

Date Flow can directly flow data from the user's device to a P2P-based mobile storage platform.

Using Date tokens, the tokens will flow from the data network to users, publishers, developers and other data nodes.

The prototype was first implemented

The DATA project has successfully completed the docking with the Yomob platform developer SDK and the iterative optimization of the product. DATA product prototype runs in mobile game Zap Zombies, developers and end users can share DTA points advertising incentives. The DATA project prototype will run more games or other applications on the Yomob platform, and will eventually achieve a comprehensive integration of the project prototype and more than 2,000 developers and 120 million terminal monthly active users on the Yomob platform.

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