AIRBLOC is a decentralized personal data protocol. Individuals can monetize data through agreements; advertisers can purchase this data and conduct targeted marketing activities to achieve higher returns. ABL is a transferable ERC20 token used for data transactions. Advertisers can use ABL tokens to purchase data for advertising marketing. In addition, modifying data requires holding a certain amount of ABL tokens.

Project Vision

AIRBLOC is a blockchain-based decentralized and transparent advertising data trading network and a DAPP. AIRBLOC is a distributed personal data market where individuals can sell their own data to make profits, and advertisers can also purchase this data for targeted marketing activities. This allows advertisers to significantly improve advertising success rate and return on investment.

In this process, by using blockchain technology, AIRBLOC can also protect personal data privacy, reward data providers, and ensure data transparency and traceability. With AIRBLOC, users can submit data directly to the blockchain data supply chain. Users can track and control their data transactions and make money by selling their own data. AIRBLOC aims to democratize the data market so that individual users and small and medium-sized applications can participate in the data market in a transparent and equitable way.

Project Highlights

DAuth protocol: DAuth is an approval system, which is equivalent to an intermediary between the user and the APP. It will ask the user whether he can collect data and, if so, whether his data can be sold to the APP. The collected data includes installed app lists, location data, application usage time, browsing history, application store transaction history, etc. Through DAuth, users will be able to profit from the data sale process. Smart contracts guarantee the distribution of rewards.

Data campaigns: In addition to personal data collected by AIRBLOC App and DAuth, businesses can also initiate data activities to collect more detailed and direct data about users. While this inferred data can be purchased from existing markets, it does not represent a true personal preference and even obtaining such data will be very expensive.

Data Marketplace: The collected personal data will be sold on the Airbloc data marketplace, and businesses will be able to purchase this data for targeted advertising.

ABL Token: Enterprises will purchase data with ABL tokens, and users and applications will obtain ABL tokens to provide data to the market.

The developers of AIRBLOC Network ab180 are driven by what they call a "technology-centric culture." The 'Techie team' is composed of experienced digital marketing experts and software engineers with extensive experience in blockchain projects and data engineering. The digital advertising company is adopting blockchain to improve the breadth of its advertising services, improve the accuracy of ad targeting, and improve conversion rates through targeted advertising.

What stands out about the AIRBLOC system is that it uses artificial intelligence to track devices and individuals, and can currently track 13 million devices simultaneously and in real time. What makes the system work is that the company already has a tested data pipeline, the backbone of advertising targeting efficiency. The data pipeline is responsible for collecting, improving and analyzing the data used in digital advertising targeting.

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