adToken focuses on building a decentralized advertising organization and a well-known and reputable publisher that will be stored in the domain name by certified as non-fraudulent domain name holders. ADT token holders will be incentivized to clean up the digital advertising supply chain and jointly establish new standards in the digital advertising industry. Adtoken token holders will work together to establish new standards in the digital advertising industry.

Project Highlights

Reputable publishers are encouraged by decoupling the reward mechanism of AdToken holders from CPM. At the same time, only when the registration form is purer than other advertising networks will advertisers give media opportunities in AdChain registry, and media, token holders and advertisers thus form a community of interests, which inspires the system to continue to cycle.

Application Scenarios

The holder of AdToken uses an incentive voting method to determine whether the applicant wishing to join the registry is a legal and trustworthy advertising publisher. Token holders will not benefit from the increase in exposure of ad publishers; on the contrary, token holders will benefit only when the number of ad publishers applying to join or update the registration status in the registry increases. As long as the registry is kept clean, that is, there is no invalid traffic caused by the robot, advertisers will want to bid on the advertising publishers in these registries.

At the same time, as long as advertisers are willing to bid for advertising publishers in these registry, the advertising publishers in the registry will hope to remain in the table, and publishers who have not entered the registry will hope to apply for joining. Token holders are therefore motivated to remove fraudulent applicants from the registry and maintain this virtuous cycle by voting with caution.

The operation logic of AdChain Registry is as follows: the media submits a certification application with AdToken as margin - the questioner uses AdToken as margin - the other AdToken holders vote - the inspection results are beneficial to the media, the questioner's margin is confiscated, the domain name is placed in the whitelist, the applicant receives part of the reward/inspection is favorable to the questioner, the applicant's margin is confiscated, the domain name cannot be placed in the whitelist, the questioner receives part of the reward, the remaining margin is distributed proportionally among the voters of the winning group according to the weight of the tokens participating in the voting. After voting, the media on the whitelist is certified as reputable and has the opportunity to win the advertiser's budget.